Floral Standards: A Practical Guide for Harvesting and Delivering Professional Quality Products

$79.95

Publisher: Seattle Growers Market

BOOK SUMMARY:

This comprehensive guide provides detailed insights into the proper harvest stages and care techniques for processing cut flowers and foliage for wholesale floral sales. This reference book for specialty cut flower growers sets a high bar for quality and offers the granular detail necessary to produce and deliver a diverse array of floral products. Written by farmers for flower farmers, it contains a general section on best practices and product specification sheets for over 230 crops grown by Seattle Growers Market (SGM) Cooperative members. Information for each crop includes harvest stage, post-harvest care, stem counts, heights and bucket packs, expected vase life, recommended varieties for cutting, and shipping notes.

Charts provide extended information on high-performing cultivars and varieties of chrysanthemums, daffodils, dahlias, lilacs, peonies, garden roses, sweet peas, and tulips. The book also encompasses various woody, textural, and foliage crops, including conifers. Harvest stage instructions are included for drying over 60 different plants.

A community effort led by Diane Szukovathy, SGM member, and Brad Siebe, former SGM General Manager, this book was authored by the growers and staff of SGM and focuses on crops that grow successfully in the Pacific Northwest. John Dole, Professor of Horticulture at North Carolina State University, reviewed data and contributed additional information on ethylene sensitivity and post-harvest care. The foreword was written by Debra Prinzing, author of Slow Flowers.

AUTHOR BIO:

The Seattle Growers Market is a producer-owned cooperative established in 2011. A community-driven enterprise, the co-op aims to create sustainable living for member farms by promoting quality products to the floral industry. SGM serves professional florists and floral enthusiasts from a warehouse in Seattle’s Georgetown neighborhood and has become a national model for the local flower movement.

Publisher: Seattle Growers Market

BOOK SUMMARY:

This comprehensive guide provides detailed insights into the proper harvest stages and care techniques for processing cut flowers and foliage for wholesale floral sales. This reference book for specialty cut flower growers sets a high bar for quality and offers the granular detail necessary to produce and deliver a diverse array of floral products. Written by farmers for flower farmers, it contains a general section on best practices and product specification sheets for over 230 crops grown by Seattle Growers Market (SGM) Cooperative members. Information for each crop includes harvest stage, post-harvest care, stem counts, heights and bucket packs, expected vase life, recommended varieties for cutting, and shipping notes.

Charts provide extended information on high-performing cultivars and varieties of chrysanthemums, daffodils, dahlias, lilacs, peonies, garden roses, sweet peas, and tulips. The book also encompasses various woody, textural, and foliage crops, including conifers. Harvest stage instructions are included for drying over 60 different plants.

A community effort led by Diane Szukovathy, SGM member, and Brad Siebe, former SGM General Manager, this book was authored by the growers and staff of SGM and focuses on crops that grow successfully in the Pacific Northwest. John Dole, Professor of Horticulture at North Carolina State University, reviewed data and contributed additional information on ethylene sensitivity and post-harvest care. The foreword was written by Debra Prinzing, author of Slow Flowers.

AUTHOR BIO:

The Seattle Growers Market is a producer-owned cooperative established in 2011. A community-driven enterprise, the co-op aims to create sustainable living for member farms by promoting quality products to the floral industry. SGM serves professional florists and floral enthusiasts from a warehouse in Seattle’s Georgetown neighborhood and has become a national model for the local flower movement.

Additional Information

ISBN: 979-8-9905123-0-6

Library of Congress Control Number: 2024909056

Printer: Consolidated Press – September 2024 

Softcover: 8-1/2″ x 11″ – 336 pages

425+ full-color photographs throughout

 

Wholesale Orders

For wholesale order quantities and shipping rates (15 books in master pack – 38 lbs.) please inquire.

Send all required documents for resale identification and your shipping information by email to Orders@swgm.coop  to determine the custom shipping rate.

 

International Shipping Requests

Please provide a complete shipping address with postal codes. Indicate whether you are shipping to a residential address, or a business as this may increase certain shipping rates for services.  Telephone number is required for the Customs form to complete the shipping quote. Send all the required information by email to Orders@swgm.coop  to determine the custom shipping rate.